Who we are
Vidhyamarg (referred to as “we”, “us”, or “ours”), operating https://vidhyamarg.com/ (the “platform”), is a higher education information platform helping Indian students to discover colleges and universities in India, explore study abroad opportunities, and find MBBS abroad programs.
We are committed to protecting your privacy and handling your personal information transparently and securely, in line with the applicable Indian laws and regulations, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
By accessing or using the platform, you agree to comply with our Privacy Policy.
Information We Collect
We collect information to provide and improve our services and to comply with applicable laws and regulations.
Information You Provided Directly
When you use the platform, you may provide the following information:
- Account Details: name, email address, mobile number, password, city, state, country
- Academic Information: class/grade, stream, board, academic scores, additional completed education, entrance exam details (NEET, JEE, etc.)
- Abroad Plans: preferred study destinations, preferred courses, and, if you opt for application-related support, limited passport or visa-related details and documents needed for applications from us
- Communication Data: information shared through forms, email, phone, chat, or enquiries about college, courses, or MBBS abroad programs.
- Other Preferences: newsletter subscriptions, communication preferences, survey or feedback responses
Where any of this information qualifies as “sensitive personal data or information” (SPDI) under the 2011 SPDI rules (for example, passwords, financial information, and health-related information), we collect and use it only for lawful purposes with your permission and in accordance with those Regulations and Rules.
You can choose not to provide certain information; however, this may limit your ability to use some features.
Information Collected Automatically
When you access the platform, we automatically collect the following:
- Device information (device type, operating system, browser type)
- Log data (IP address, access times, pages viewed)
- Usage metrics (clickstream data, features used, time spent, search queries)
- Approximate location information from your IP address
This information is generally collected through cookies and similar technologies (see section 3).
Information From Third Parties
We may receive information from the following:
- Education institutions, counsellors, or partners, when you submit information to them, share information with us for follow-up or processing purposes
- Service providers assisting with analytics, communications, or lead management
- Publicly available information, wherever legally appropriate
Cookies and Similar Technologies
We use cookies and similar technologies to:
- Recognise you when you visit or log in
- Understand how you use the platform
- Improve performance and user experience
- Deliver personalised course, college, and abroad courses (medical and non-medical), along with advertising (wherever applicable)
Types of cookies include the following:
- Essential cookies (for login, security and navigation)
- Analytics cookies (to improve our content and design)
- Preference cookies (to remember your settings)
- Marketing cookies (to show you relevant offers and institutions)
You can control functionality and use of cookies through your browser settings, but be informed that it may affect the functionality of the platform.
How We Use Your Information
We process your information to:
- Create and manage your account
- Allow you to search, compare, and shortlist colleges, courses, and universities in India and abroad
- Provide information about programs for both study abroad and MBBS abroad purposes, including eligibility requirements, tuition fees, and admission processes
- Deliver personalised recommendations and content based on your individual profile and metrics
- Respond to queries and provide support
- Send alerts, updates, newsletters, reminders and other communications (you may opt out of non-essential marketing at any time)
- Connect you with relevant colleges, universities, counsellors, and international partners for study abroad and MBBS abroad purposes when you submit enquiries or request guidance
- Analyse usage and improve the quality of the platform’s design, performance and content
- Prevent fraud and security breaches, enforce our Terms of Use, and comply with legal requirements and/or obligations
Where required by law, we rely on your permission/consent, the performance of a contract, our legitimate interests (such as improving our services and preventing fraud), or compliance with legal requirements/obligations”, used as legal bases for processing.
Information Sharing and Disclosure
We do not rent or sell your personal information. We may share your information as follows:
A. Educational institutions and partners
When you submit enquiries, request information, or seek counselling/application support, we may share your information (contact details and other relevant profile information) with colleges and universities, along with other entities, including but not limited to, foreign higher education institutions, test-prep centres, or counsellors. They might use your information under their own privacy policies.
B. Service providers
Trusted third parties providing hosting, analytics, communication tools, marketing technology, and similar services may process your information only as needed to support our operations, maintaining confidentiality under security obligations.
C. Legal and regulatory requirements
We may disclose your information to comply with applicable laws, enforce our terms, or protect rights, property, or safety.
D. Business transfers
In a merger or acquisition or reorganisation, your information may be part of the transferred assets.
E. Aggregated data
We may share anonymous or aggregated information/data that does not identify you.
For SPDI, any disclosure to third parties (other than as required by law or for lawful purposes by law enforcement or government agencies) is done with your consent and only for the purpose for which it was collected, as required under the 2011 SPDI Rules.
International Data Transfers
Our servers, service providers and partner institutions may be located outside your state or country. Your information may therefore be transferred to and processed by relevant authorities in other jurisdictions with different data protection laws. We take reasonable measures to ensure that appropriate safeguards are in place to protect your personal and general information with this Privacy Policy and applicable law.
Data Retention and Your Choices
We retain your information only as long as necessary to our legitimate purposes described in this Privacy Policy or as required by law. When no longer needed, we securely delete, anonymise, or archive the data.
In line with the IT Act and the 2011 SPDI Rules, you have the right to:
- Do not provide information that is not mandatory for using the platform
- Withdraw your consent for certain processing (for example, marketing communications or specific services), understanding this may affect the availability of certain services
- Access and correction of your personal information
- Request deletion of your information, subject to legal restrictions and contractual obligations
You can exercise your rights by logging into your account (where available) or by contacting us at support@vidhyamarg.com.
Security and Reasonable Security Practices
We implement reasonable security measures to protect your information from unauthorised access, damage, use, modification, disclosure, or impairment, consistent with the 2011 SPDI Rules’ concept of “reasonable security practices and procedures”, with our technical, operational and administrative measures to fulfil this requirement.
These security measures include, as applicable and appropriate to the nature of data processed, but are not limited to the following:
- Secure servers and restricted access controls
- Encryption and secure transmission (HTTPS) where appropriate
- Strong authentication and password protection
- Documented information security policies and procedures
- Frequent review of security practices and controls
While we aim to protect your information/data, no method of transmission or storage is perfect and fully secure. You are responsible for keeping your login credentials confidential and for notifying us promptly of any suspicious activity or unauthorised access.
Third-Party Sites, Social Media, and External Links
We may operate pages on social media platforms and link to third-party websites (including college and university sites, partners, and advertisers). Their privacy practices are governed by their own policies. You should review those policies before sharing information with them. We are not responsible for their content or handling of your information/data.
Changes to this Privacy Policy
We may be required to update this Privacy Policy to reflect changes in our practices, services, or legal requirements relevant to us. We will update the “Last Updated” date and, where applicable, provide additional information/notification. Your continued use of the platform after changes take effect represents your acknowledgement and acceptance of the updated version of the Privacy Policy.
Contact Details
For any questions, concerns, or requests regarding this Privacy Policy or your information, please contact Vidhyamarg through the provided email address:
We will use reasonable efforts to respond within the timelines prescribed by applicable law.
By using this website and platform, you acknowledge that you have read, understood, and agreed to this Privacy Policy.